Property News

OPP plans new Chinese site launch for 2012

The OPP group is working on the launch of a new Chinese B2B real estate portal called designed, says OPP chief executive Xavier Wiggins, to help “reach an increasingly wealthy Chinese overseas property sector that is on track to buy $50 Billion of overseas property all around the world in 2012 alone.”

The site, which is currently under development for a launch in early 2012, will tap into “China’s huge internet demand for overseas property information,” says Wiggins.

And it will be designed from the ground up to meet the needs of international property agents, developers and service providers, keen to work with the fast-growing Chinese market. also knows that there is a genuine need for independent, professional and reliable information on the Chinese buyer market.

“There is plenty of demand for good quality business intelligence in China, but almost no supply,” says Wiggins. “’s new real estate portal will bridge that gap.”

Speaking directly to overseas agents, Wiggins adds “we are setting up the first overseas business-to-business professional listings website in China, populated with pages just like yours in your home market.” will allow anyone working in the overseas property industry to list their usual message and content, translated directly into Mandarin by’s Chinese staff based in Beijing.

The site guarantees accuracy and sales impact and will make sure that everyone who puts their profile on will also go up-front onto OPP’s Chinese Directory

Key benefits of the new service are that your brand name and products will be promoted as part of’s Chinese launch, and your current website pages will be automatically ranked high on Chinese search engines.

“Millions of Chinese overseas buyers are searching for property and new lives overseas, and they search online,” says Wiggins. “For a limited time, is offering you not just space on its new China portal, but a compelling Mandarin page designed to get Chinese prospects ready to buy, including:

• Your Company & Name and Product/Development Name;
• Professionally-written Mandarin ad copy describing your product and agent programme (including commission structure);
• Your best hi-resolution photographs, set large & placed to grab attention;
• Your contact details.